Recently The Unofficial Apple Weblog or TUAW (www.TUAW.com) reviewed a new website creator known as Zapd. The blog touted this IPhone software as a means to share a photobook or announcement to friends on Facebook and Twitter, but upon playing with the app I realized it might have it’s place as a marketing tool for social marketing.
The app is a free product that provides simple, yet attractive, templates for adding content. Once you sign up you can select which media outlets to join such as email, Facebook, and Twitter. Id like to see more media outlets added in the future such as Linkedin. I opted for the latter options.
Next pick your template. Below are a few screenshots of the various templates, and while some are geared more toward baby shower announcements than legal marketing, they are all attractive. Select a template and you’ll quickly notice this is a widget-driven app. You can opt to add text, photos, or a hyperlink in whichever order works for you.
Once you’ve added your content you may select to preview or publish the page. I recommend a review as I’ve yet to design an ad without a typo! To publish the page simply click the appropriate button and select your publishing destination be it Facebook, Twitter, or email. Once you submit your page it will be placed on the respective website as a status update including a snapshot of the ad. It will also be assigned a URL for a full-page display of you ad on the Zapd domain.
While some may feel like this app is limited in it’s feature set since you can’t select colors or change fonts, I feel they are missing the point. With this app it never takes more than five minutes to create an attractive ad to notify potential clients of a new product or special I’m offering. Name another platform that can get your ad out that fast?! This is certainly not for the robust marketer who needs dynamic content or flash media, but for the solo looking to beef up his or her presence in his social circles I defy you to find a faster, niftier option!